Toyota Rav4 Adventure Grade
Uproxx GPS
Why would you buy a RAV4 Adventure Grade if you live in Manhattan or L.A. or Chicago? We showed audiences why with this content series that followed our host Steve Vasquez as he traveled the country in search of “micro-adventures” that exist just outside of major cities, from walking a slackline just outside of Los Angeles to surfing in shark infested waters just outside Portland (which was much more fun than it sounds).
My Role: Head Copywriter/Creative Strategist (wrote original pitch materials and treatments)