Coors Banquet
Warriors of the West
In 2016 we worked with Coors Banquet on a branded video series profiling modern pioneers who are breathing new life into old-school trades, so in 2019 we wanted to highlight the work the brand was doing with Wildland firefighters. We did this through a 360 platform of video, editorial, social, and experiential content - oh, and we created a gorgeous limited edition coffee table book too! Warriors of the West leverages UPROXX’s ability to go deep and tell human stories in a relatable, cinematic style, illuminating the work the brand had been doing behind the scenes, giving audiences a visceral, emotional experience in the process.
My role: Copywriter/Creative Strategist (worked on initial pitch, pitch deck)