AMC: Shudder
The Core
We created the Internet’s first horror talk show to promote AMC’s streaming service Shudder, hosted by indie filmmaker Mickey Keating. We leveraged UPROXX’s roots in filmmaking and storytelling to make a branded series that felt like Oprah-meets-Rob Zombie, with cool visuals, gross FX, and awesome guests (from Mary Harron to Flying Lotus) that resonated with youth culture audiences, driving them to check out Shudder.
My Role: Copywriter (pitch materials, scripts)