Intel Cre8
Celebrate the Process
How do you get creative people excited about a computer processor? That was the challenge when Intel approached us in 2018 - and again in 2019. Since they were trying to reach a creative, youth culture-obsessed audience, we went big and created two ambitious content series that gave audiences a rare glimpse behind the scenes and into the process of innovative creatives like projection mapping artists Optical Animal, indie gamer Rebecca Mock, and Rick and Morty animator Simon Estrada.
Both seasons of Cre8 included a video series, editorial and social content, and a live event that highlighted the speed and power of Intel’s 8th Generation processor by challenging filmmakers and animators to create a live action and animated film in real time, projected 40-feet high on the side of a downtown Los Angeles building.
My role: Copywriter/Creative Strategist (Initial pitch materials and treatments)